You said it, CoD and Battlefield introduces these products to an entire generation of impressionable consumers. Companies pay for product placement and ads in games like Rainbow Six: Vegas 2, why should it be any different with guns? Why should Activision, and by extension, we the consumers, have to pay for the privilege of seeing the Remington script plastered on a few guns? Jeep pays for their product to be in CoD, why not Remington?
I'm curious though, if someone were to create a new FPS and wanted to use real names but didn't want to pay any licensing fees, how many guns could they get away with? A lot of patents have expired, and I don't think you have to license a government issued name (like M16 or M60).
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