Quote:
Originally Posted by Jcordell
I own several issues of "Guns & Ammo" from 1967-1972. In the November 1968 issue there is an article about Savage being criticized for it's logo and advertising. In the late sixties Savage had an ad campaign with actual North American Indians posing with the various models that the company was making.
Savage responded that the company is sensitive towards issues concerning the Indians, that Savage contributes to various organizations and charities and that the Indians who are in their ads approved of the campaign and it's depiction of Indians.
Savage was dealing with that controversy long before professional sports teams were. Just FYI.
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Somehow missed this on the first go-around! I think Savage has, at lease since the 50s, been quite sensitive with their advertising and remains very popular with the native hunters I deal with at work. I just find the whole Chief Lame Deer story highly suspect given the timeframes involved.