Quote:
Originally Posted by funkychinaman
I understand the importance of brand recognition, but this seems a bit of a stretch.
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It might be more brand maintenance than brand recognition; if you don't actually use a trademark for anything it's possible to lose it (this is why Megatron keeps switching his name to Galvatron and back in
Transformers, for example). Since Activision's just buried the James Bond license and I think they canned the
Prototype games after the second one, they're probably dusting off their old IPs to palm off to their second-rate third-party studios to keep the trademarks. The 2008
Wolfenstein's creators included Pi Studios, the idiots who made the level
Blowtorch and Corkscrew in
CoD: World at War, for God's sake.